Privacy Policy

Last updated: July 16, 2026

The Village Dentist ("we", "us", "our") respects your privacy. This policy explains what information we collect through our website, why we collect it, who we share it with, and what choices you have.

Contact us about privacy:
The Village Dentist
750 Annette St, Toronto, ON M6S 2E2
Phone: (416) 760-0404
Email: [email protected]

1. What this policy covers

This policy covers thevillagedentist.com and our related landing pages, including invisalign.thevillagedentist.com.

It does not cover your dental record. Health information we collect when you are a patient of the practice is handled under Ontario's Personal Health Information Protection Act (PHIPA) and our clinical privacy practices. If you ask us about your dental record, we handle that request under PHIPA, not under this website policy.

2. Information you give us

When you fill in a form, book an appointment, or use the chat widget on our site, we may collect:

your name
your phone number
your email address
the service you are interested in (for example Invisalign, dental implants, emergency care)
anything you choose to type into a message or chat box

Please do not send us detailed health information through the website. Use a phone call or an in-person visit for that. Website forms are for getting in touch and booking, not for discussing your medical or dental history.

3. Information we collect automatically

When you visit our site, some information is collected automatically by us and by the services listed in section 5:

your IP address and approximate location (usually the city level)
your browser and device type
the pages you view, the links you click, and how long you stay
how you arrived at our site (for example a Google search or a Google ad)
a recording of your session — see the note below

Session recording. We use Microsoft Clarity, which records how you move through our site: mouse movement, scrolling, clicks, and which pages you visit. This is used to find problems with the website, such as a broken form. Clarity is set up to mask what you type into form fields, but you should assume that anything you type on a page could be captured and should not type sensitive health details into our website.

4. Why we use your information

to answer your question and contact you back
to book, confirm, change, or remind you about an appointment
to send you text messages, if you agreed to receive them (see section 6)
to understand which pages and which ads bring people to us, so we spend our advertising money sensibly
to fix problems with the website
to meet our legal and professional obligations

We do not sell your personal information. We do not rent or trade it.

5. Who we share it with

We use outside companies to run our website and our contact systems. They can access your information only to do that job for us:

Service	What it does
HighLevel (GoHighLevel)	Hosts our website and landing pages, stores form submissions, and sends our emails and text messages
Google (Analytics, Ads, Tag Manager)	Measures website traffic and tells us which ads lead to enquiries
Microsoft Clarity	Records website sessions so we can find usability problems

We may also share information if the law requires it, or to protect the safety of a person.

Where your information is stored. These companies are based in the United States and your information is stored on servers outside Canada. While it is there, it may be accessed by the courts, law enforcement, or national security authorities of that country.

6. Text messages

If you give us your phone number and agree to receive text messages, we may text you about appointments and about our services. Message and data rates may apply. You can stop at any time by replying STOP to any message. Replying STOP ends the text messages; it does not cancel your appointment.

7. Cookies and your advertising choices

Our site uses cookies and similar technologies for the purposes in section 4. You can:

turn off or delete cookies in your browser settings
turn off personalised Google advertising at adssettings.google.com
opt out of Google Analytics at tools.google.com/dlpage/gaoptout
opt out of Microsoft Clarity at privacy.microsoft.com/privacystatement

If you turn off cookies, parts of our website may not work properly.

8. How long we keep it

We keep website enquiries for 24 months and then delete them. If you become a patient, your dental record is kept for the period required by the Royal College of Dental Surgeons of Ontario, which is separate from this website policy.

9. Your rights

You can ask us to:

tell you what personal information we hold about you
correct it if it is wrong
delete it, where we are not required to keep it
stop contacting you

Email [email protected] or call (416) 760-0404. We will respond within 30 days. We may need to confirm your identity first.

10. Children

Our website is meant for adults. We do not knowingly collect information through this website from a child under 13 without a parent or guardian. If you believe a child has given us information, contact us and we will delete it. Children are of course welcome as patients of the practice, with a parent or guardian involved.

11. Security

We use reasonable safeguards to protect your information, including encrypted connections to our website and access controls on our systems. No website can be guaranteed to be completely secure, and we cannot promise that.

12. Changes to this policy

If we change this policy we will post the new version here and update the "Last updated" date at the top.

13. Complaints

If you are not satisfied with how we handled your information, contact our Privacy Officer at [email protected] or (416) 760-0404.

You can also complain to:

the Information and Privacy Commissioner of Ontario — for health information — ipc.on.ca — 1-800-387-0073
the Office of the Privacy Commissioner of Canada — priv.gc.ca — 1-800-282-1376